About Us

The creation of SL Wealth has brought together the talents of Philip Stroud and Daryl Lay. The business has been created using the core values of trust, service, and integrity.

Daryl Lay received the highly acclaimed title of “Chartered Financial Planner” in August 2010 and Philip Stroud received the title of "Chartered ALIBF" via the LIBF in 2020. This prestigious designation is awarded by the Chartered Insurance Institute and is widely regarded as the gold standard of trust for financial planning.

Our Advisers come from various backgrounds in the financial services industry. The knowledge gained between our advisers has given them the understanding needed to maintain exceptional professional and client relationships. This ethos is consistently practiced across the business and is the core of everything we do at SL Wealth.

Meet our Team

Daryl Lay

Daryl has worked in financial services since graduating from Warwick University in 1998, so brings to the table over 20 years of industry experience. His success has been built on building long-term trusted relationships with clients which centre around the core values of openness, honesty and integrity.
Daryl says the ethos of the firm is to put clients “at the centre of everything we do” and is passionate about delivering a first class service to his clients
Daryl is both a Chartered Financial Planner and a pension transfer specialist
When he is not helping his clients, Daryl is kept on his toes by his two children and enjoys walking and family holidays. As well as his two children, Daryl and his wife Sarah also have their beloved German Shepherd, Kira, who is a guide dog mummy.

Tel: 03333 582 238Email Me

Phil Stroud

Director & Adviser

Phil has been running his own wealth business since 2012 and SL Wealth since 2022, previously having spent most of his career as a financial adviser within the UK Banking sector.  

Phil works closely with Corporate and Private Clients as well as trusted professionals, to create strategies to manage wealth as well as advising on Investments and retirement planning. He strives to help clients understand their needs ensuring there is a balance between risk and return.

Phil's vision for SL Wealth is to maintain and grow our client bank with excellent personable service. The secret to the success of this is having a team of highly skilled advisers backed up by an excellent admin team, meeting client expectations and where possible exceeding them. Our main objective is to deliver to our clients strengthening existing relationships and bonds.   

Outside of work, Phil loves to spend time with his family and at weekends follows his local football team.

Tel: 03333 582 238Email Me

Andrea Stroud

Administrator

Andrea has previously enjoyed a successful career in the banking industry for over 20 years culminating in the running of a large high street branch. Andrea then ran the accounts department in a large manufacturing business before joining her husband Phil in 2017 to help in the day to day running of his business. Andrea brings a wealth of experience in both customer services and financial services.

Over the years Andrea has developed a good understanding of how financial advice helps clients and believes that we add value through what we do, seeing this from a customer service perspective in the banking industry to now in a financial advice business.

In her spare time Andrea enjoys family holidays and reading.

Tel: 03333 582 238Email Me

SL Wealth Ltd, 9 Par Court, Sanstone Road, Walsall, WS3 3DS

Privacy Notice

Registered Address: Old Bank Chambers 582-586, Kingsbury Road, Erdington, West Midlands, United Kingdom, B24 9ND

Registered in England and Wales under reference 13793272

SL Wealth Ltd is an appointed representative of Quilter Financial Services Ltd which is authorised and egulated by the Financial Conduct Authority.

Quilter Financial Services Ltd is entered on the Financial Services Register (https://register.fca.org.uk/s/) under reference 440703.

The guidance and/or information contained within the website is subject to UK regulatory regime and is therefore targeted at consumers based in the UK.

Approver Quilter Financial Services Limited: 22/06/2023